Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

The old rules are broken. The current revolution in business requires nothing less than a new set of rules. Succinct and memorable， New Rules is the survival kit for the new economy. Kelly s manifesto in Wired brought rave reviews from business gurus such as Tom Peters， and praise from think tanks and business strategists from all over the world. New Rules will wake up the busi...(展开全部)

This is a new and revised edition of a book which has already established itself as a basic text in social theory. The first section of the work provides a concise critical analysis of some leading schools of thought in social philosophy, giving particular attention to phenomenology, ethnomethodology and Wittgensteinian thought. Giddens concentrates primarily upon the implicat...(展开全部)

This is a new and revised edition of a book which has already established itself as a basic text in social theory. The first section of the work provides a concise critical analysis of some leading schools of thought in social philosophy, giving particular attention to phenomenology, ethnomethodology and Wittgensteinian thought. Giddens concentrates primarily upon the implicat...(展开全部)

Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth Abo...(展开全部)

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. The Luxur...(展开全部)

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. The Luxur...(展开全部)

"The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as t...(展开全部)

Product Description In late January, 2009, Robert Kiyosaki launched CONSPIRACY OF THE RICH - a FREE online book which was written in serial basis to help people understand how the current recession came about, and what they need to learn on how to survive through the coming rough years. An unprecedented publishing event for Kiyosaki and The Rich Dad Company, CONSPIRACY OF THE R...(展开全部)

Product Description In late January, 2009, Robert Kiyosaki launched CONSPIRACY OF THE RICH - a FREE online book which was written in serial basis to help people understand how the current recession came about, and what they need to learn on how to survive through the coming rough years. An unprecedented publishing event for Kiyosaki and The Rich Dad Company, CONSPIRACY OF THE R...(展开全部)