Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

This is a new and revised edition of a book which has already established itself as a basic text in social theory. The first section of the work provides a concise critical analysis of some leading schools of thought in social philosophy, giving particular attention to phenomenology, ethnomethodology and Wittgensteinian thought. Giddens concentrates primarily upon the implicat...(展开全部)

Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth Abo...(展开全部)

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. The Luxur...(展开全部)

Product Description In late January, 2009, Robert Kiyosaki launched CONSPIRACY OF THE RICH - a FREE online book which was written in serial basis to help people understand how the current recession came about, and what they need to learn on how to survive through the coming rough years. An unprecedented publishing event for Kiyosaki and The Rich Dad Company, CONSPIRACY OF THE R...(展开全部)

An innovative framework to understanding risk management The Rules of Risk takes the reader from the present to the future of risk management. Combining a novel approach to risk management with the tools of mathematics, finance, computer science, and an understanding of capital markets, authors Dembo and Freeman present their framework of a new risk paradigm that peers into the...(展开全部)

【英】理查德·泰普勒（Richard Templar） 欧美畅销书“泰普勒人生法则系列（Rules）”图书的作者，其人生轨迹丰富多彩，在其30年的工作生涯中，涉猎了诸多领域，在不同企业内负责过不同的工作，现在他自己创业，同时经营几家公司。他的个人成功促使其开启了传道授业解惑的旅程，与大众分享他的成功法则。 据不完全统计，全球有超过240万人在按照他所建议的法则行事。有评论家认为，理查德的文字风格，既不是那种冷硬命令式、听多了让人觉得苛刻的“教科书风格”，也不是温柔多情式、听久了让人觉得黏糊糊的“中央空调风格”，而是一种介于两者之间温暖又不失客观的风格。

在线阅读本书 Some parents make it look so easy. They are eternally calm, have great relationships with their kids, and seem to have parenting down to a fine art. But is this really possible? How do they do it? Have you ever wondered what makes them so good? These parents do many things right but have one thing in common. They know The Rules of Parenting. The set of golden behav...(展开全部)

Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agr...(展开全部)

Rules perform a moral function by restating moral principles in concrete terms, so as to reduce the uncertainty, error, and controversy that result when individuals follow their own unconstrained moral judgment. Although reason dictates that we must follow rules to avoid destructive error and controversy, rules—and hence laws—are imperfect, and reason also dictates that we ough...(展开全部)